Assessing the efficiency of Gazprom Neft's contribution to regional social development

Gazprom Neft’s rationale for social initiatives depends on their economic and corporate reputational impact as well as on the social impact on a region and local communities. The company is monitoring quantitative and qualitative performance indicators at all stages of the project’s life cycle, which allows flexibility in implementation in order to achieve the planned social outcome.

Gazprom Neft is assessing the efficiency of its regional policy by conducting internal audit: it is assessing stakeholder satisfaction, organising a dialogue with stakeholders, and analysing the feedback. The effectiveness of the social investment is being assessed at all stages of the annual social-project implementation cycleRead more about implementing social projects, and approaches to assessing their efficiency in the Gazprom Neft Sustainability Report for 2018..

To assess the results of the “Home Towns” Programme, the company is using a range of tools for interacting with stakeholders, and receiving feedback from them:

  • monitoring implementation and achievement of goals, objectives, interim and final performance indicators;
  • conducting opinion polls;
  • holding public consultations/meetings with residents as part of the planning process for social investment programmes;
  • conducting professional surveys of stakeholder representatives, including research agencies specialists, non-profit organisations, and educational institutions that operate similar projects;
  • conducting social and marketing research;
  • gathering feedback on the Home Towns Programme website;
  • online voting/open contests for residents.

Timely monitoring and feedback mean that the right performance indicators can be set, and allow for flexibility in the programme to achieve them. Best practices are identified and reviewed in consultation with stakeholders, so they can be rolled out in other regions.

The results of internal assessment of projects under the “Home Towns” Programme, conducted in 2019, allowed the company to adjust particular areas, indicators and patterns for implementing them, to streamline work processes, and achieve the results it had planned.

Results of internal evaluation
of projects under “Home towns”
Programme in 2019
A programme on building a sports grounds in Omsk was expanded. In cooperation with Storm MMA school, opened in Omsk by Alexander Shlemenko and the Government of the Omsk Oblast, Gazprom Neft plans to build three sports grounds every year. The opening of a sports ground was the main part of the StormFest healthy lifestyle festival that which was held in the city for the first time.

The location of a knockout stage of the Kustendorf Classic Music Festival changed: for the first time it took place not only in the regions where the company operates, but also throughout the country. In 2019, musicians from Belarus also took part in the festival.

The procedure for conducting Developing Talent among high-school students was adjusted: an online course was developed for all participants; it includes video lectures on oil and gas, and training sessions to develop soft skills. The Sirius Educational Centre, which is the leading Russian campus for gifted children, took part in organising the competition.

During the “Home Towns” Forum, joint training involved grant recipients and volunteers for the first time.

The amount of the grant was increased from ₽70,000 to ₽150,000 for the volunteering competitions. In 2019, that allowed the company to implement larger-scale and more significant social initiatives suggested by Gazprom Neft volunteers. Overall, the company supported 53 volunteer projects.